Research Paper on Google Success

CONTENTS

INTRODUCTION 3

1. WHAT WERE THE KEY FACTORS BEHIND GOOGLE'S EARLY SUCCESS? 4

2. DO YOU EXPECT THE SEARCH BUSINESS TO BECOME MORE CONCENTRATED (I.E.: DOMINATED BY FEWER FIRMS)? 5

3. IS SEARCH A WINNER-TAKE-ALL BUSINESS? 5

4. IN RENEWING ITS DEAL WITH AOL, COULD GOOGLE AFFORD TO PAY AOL MORE THAN 100% OF THE REVENUE GENERATED FROM AOL SEARCHES? 5

5. HOW DID MICROSOFT'S MAXIMUM AFFORDABLE BID FOR AOL'S SEARCH TRAFFIC COMPARE TO GOOGLE'S? 6

6. IN ADDITION TO ENHANCING ITS CORE SEARCH BUSINESS, SHOULD GOOGLE ALSO BRANCH OUT INTO NEW ARENAS? WHICH OF THE FOLLOW WOULD YOU RECOMMEND? 7

7. DO YOU VIEW GOOGLE'S DISTINCTIVE GOVERNANCE STRUCTURE, CORPORATE CULTURE AND ORGANIZATIONAL PROCESSES AS STRENGTHS OR POTENTIAL LIMITATIONS? 8

CONCLUSION 10

BIBLIOGRAPHY 11

Introduction

Google is known today as one of biggest internet site all around the world. The young company, which will be celebrating its 10th anniversary in 2008, is the leader of the search business, a concentrated business where it faces competition from Yahoo and Microsoft.

In order to understand how Google have succeeded in its enterprise, we will respond to several questions about the company and the search business market.

1. What were the key factors behind Google's early success?

The extraordinary power of the American internet giant bases on three essential fundamentals: innovation, efficiency and reactivity.

Innovation

When they created their company, the two young American geniuses Larry Page and Sergey Brin, succeeded in grabbing the internet research market opportunities, which at that time were to simplify the search process and to make it more pertinent and more organised. These opportunities were not obvious when they decided to transform their studies searches into a real start-up company which is today a fast growing multinational corporation. We can say without any doubt that they are digital and internet visionaries and that their visionary sense has led them to the success.

« Everybody knows that Google, Inc's innovations in search technology made it number #1 Search Engine. »

Indeed, the innovation is one of the key factors of Google's early success. The company dedicates a special treatment for innovation, by investing a lot of money