Research in Motion (rim) Case Analysis

Executive Summary

Research in Motion (RIM) is significantly a known company and the creator of the Blackberry for the business world. The wireless communications industry is an extremely competitive one, and RIM has positioned itself to continue to be a key player. Blackberry is a well known brand once listed as the number one buy in 2008. Their operation is listed in North American; however, it is still placed in Europe and Asia Pacific. Blackberry is a top brands that has 475 carriers and distribution channels, in over 160 countries around the world. Although, RIM has showed some success with their Blackberry product they still had a few of the other major factors affecting the continued success. Such example that RIM is having is, catching on with latest innovation, focusing with the consumer needs and wants and not just the competitors, external complaints, sales revenue, as well as, improvement for success in strategic vision throughout in the international world. In order for RIM to stay successful in mobile communications market, the company has to set high priority goals for achieving competitive performance, long term-growth, and sharper delivery of strategy. Further more, this will help RIM’s performance in retrieving for what they were once known for.

Statement of the problem

Research in Motion (RIM) has been facing two major problems such as gradually low competitive advantage along with rivals such as Apple iPhone, and Google’s (GOOG) Android operating system. RIM also facing technical difficulties unusually frequent. Currently, it release it stock report indicating that its share price had been dropped and Apple and Google were grabbing its market share. Although Blackberry is proud to be the super multifunction phone with push e-mail, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services altogether, it has backfired. According to the study shows that iPhone has about 225,000 apps and the Android has 65,000, vs. roughly 7,000 for BlackBerry. The BlackBerry has far less apps comparing to its rivals. In addition, more people are using the BlackBerry to surf the web and watch video rather than doing E-mail, text or talk. This is another indication that BlackBerry has weak browser capability. Meanwhile, Apple is doing good job in term of refreshing the product with new iPhone4 is almost ready to launch in Canada. On the other hand, RIM still does not have any exciting new product yet to impress the customer. In this extremely rapid changing tech world, any company who is stopping moving is equivalent to stay behind its competitors. In order to address this problem, RIM needs to invest more money on the new product development and hurry up to catch the latest trends in this business world.

BlackBerry has been repeatedly occurred the technical difficulties with its service and this incident