Ruby Tuesdays Inc Case Study

Ruby Tuesday

yvonne cook

Strayer U

Introduction to Business

B100

Dr Derrick Ross

October 27, 2013

RUBY TUESDAY

2

Ruby Tuesday

Ruby Tuesday Inc. is a restaurant designed for casual dining. The development of the

business was by Sand yBeall III and his fraternity brothers near the University of Tennesse. Over

the years, the company's endeavors profited to the creation of a new facility every nine months.

Ruby Tuesday presently has about seven hundred and seventy restaurants. Three hundred of

them are real estate investments while the rest are leased entity. These facilities spread over

forty-seven states, fifteen countries among one hundred and eleven franchises. Ruby Tuesday has

tried to entry new markets with it acquisition of Lime Fresh Mexican Grille, Marlin & Ruby

Seafood & Sunsets, and Truffles eatery. The failure of Marlin & Ruby Seafood & Sunset and

Truffle eatery was sold along with four closure to Lime Fresh Mexican Grille.

This evaluation for this business will be based on strengths, weaknesses, opportunities

and threats analysis. Based on the Nasdag Stock Reports for this first fiscal quarter 2014 ( RT) is

being sold for S5.97 and down S1.69 from last quarter.("Fis," 2012, p. 1)

The company has tried to reimage itself has an upscale dining with better-quality wines,

repast with a higher pricing, however; this also failed. The branding of Ruby Tuesday is the

informal dining of a bar & grille, family service, courtesy, and higher quality foods. " Goals

developed by the Ruby Tuesday Group's 1992 planning team that supported the idea were was

follows:

1. We will always exceed the expectation of our guests and thus continually increase the

number we serve.

2. We will always exceed the expectation of our guests and thus continuously increase the