Safran Strategy Analysis

                  17.4.2018

Strategic Performance Management

Academic year 2017-2018

Case Study: Safran                              

TABLE OF CONTENTS

1.   BRIEF COMPANY’S PRESENTATION        3

1.1   History        3

1.2   Products        3

2.   BUSINESS VALUE MANAGEMENT        4

2.1   ROE (Return on Equity)        4

2.2   ROA (Return on Assets)        5

3.   STAKEHOLDERS        6

4.   EXTERNAL ANALYSIS        7

4.1   Porter’s Five Forces framework        7

4.1.1   Competitive rivalry        7

4.1.2   Threat of new entrants        8

4.1.3   Threat of substitutes        8

4.1.4   Buyers power        8

4.1.5   Suppliers power        8

4.2   PESTEL analysis        8

4.2.1   Political        9

4.2.2   Economic        9

4.2.3   Social        9

4.2.4   Technological        9

4.2.5   Environmental        9

4.2.6   Legal        10

5. INTERNAL ANALYSIS: PORTER’S VALUE CHAIN MODEL        10

5.1   Primary Activities        10

5.2   Inbound logistics        10

5.3   Operations        10

5.4   Outbound logistics        10

5.5   Marketing and sales        10

5.6   Service        11

5.7   Infrastructure        11

5.8   Human resource management        11

5.9   Technological development        11

5.10   Procurement        11

6.   SWOT ANALYSIS AND KSF DEFINITION        11

6.1   SWOT analysis        11

6.2   Key Success Factors        12

6.2.1   Using S to take advantage of O        12

6.2.2   Taking advantage of O by overcoming W        12

6.2.3   Using S to avoid T        13

6.2.4   Minimizing W and avoiding T        13