Saxonville Sausage Case Study Analysis

Saxonville Sausage Case Study Analysis

Group 6

Robert Graham Arnold

Jon Hardwick

Rebecca Godwin

Landon White

Grant Guidroz

Chris Gremillion

Jeigh Hymel

Michael Floyd

Donald Derham

Isaac Woo

Christian Frierson

Michael Gvoich
Corey Roblin

Dr. Roger Hinson

Louisiana State University

March 14, 2011

Table of Contents

        Subject                                                                        Page Number        

• Background Information                                                        3
• Goals                                                                                3-4
• Constraints                                                                        4-6
• Central Issue                                                                6
• Alternatives                                                                        6-10
• Competitive Analysis                                                        10-12
• Best Alternative                                                                12
• Implementation Plan                                                        13
• Executive Summary                                                        13-14
• Bibliography                                                                15

Saxonville Sausage

Background Information

        Saxonville Sausage is a private family owned company in Saxonville, Ohio, with 2005 revenues of approximately $1.5 billion. Their main focus is on pork sausage products that are always fresh. Saxonville’s main product is their bratwurst line, which makes up seventy percent of their revenues, breakfast sausage that consists of twenty percent of their revenues and their small Italian sausage line, named Vivio that only makes up five percent.