Say Sushi Case Study

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Say Sushi is one of State College's few Sushi restaurants. I would not say they are effectively using social media for a couple of reasons. The first reason is because the only social media that it came up was Facebook, and the second reason is because the Facebook page lacks effective strategy. Although it does offer many images, as well as useful restaurant information such as operation times and location, it does not create a relationship with it's customers. There are no discussions or conversations occuring on the wall. However, they do promote the restaurant online and in their defense very recently joined Facebook.

Fuji and Jade Garden is another one of the few Sushi restaurants in State College. I found their social media practices troubling, because there wasn't really anything. There were two Facebook pages, one for the restaurant and one for the Sushi bar, however nothing was on them. The pages were just there, didn't even provide information for the restaurant. It actually took me three years at Penn State to realize they had Sushi, something that social media could have fixed.

The Gingerbread Man is a really great example of how to effectively use social media as a restaurant. The G-man actually friended me on Facebook about a week after I tuned 21, as if they knew. There are two pages, one is the actual restaurant, and the other is a madeup employee named "Johnny Gingerbread". The restaurant page lists all the specials and interacts with customers constantly, creating a great relationship. Johnny Gingerbread friends everyone in their target audience and creates a very close relationship with them. I don't even know who Johnny Gingerbread is, neither does anyone else, and he made a status and tagged a friend of mine. "Special happy 22nd birthday to my future ex wife aireonatticus see you tonight darling! #gmantuesday."