Sears Case Study

B E R M U D A   C O L L E G E

Division of Business Administration/Hospitality

MGN 2217 Final Case Guidelines

Case Requirements:

1. 15 minutes presentation – 10-12 minutes plus 3 minutes for questions. Your presentation should be handed in
2. A case strategy memo
3. You are teaching the case to your colleagues. The class should understand the major issues in the case and be able to give a summary of the case after your presentation. There will be questions on the exam about each case. You should be prepared to discuss one case for the exam (not your own!!)

Make your case presentation as interesting as possible using creative presentation tools. The feedback form can be used as a checklist. Your presentation should be 10-12 minutes with approximately 3 minutes  for questions. Come prepared with questions which you may need to use.

1.        Purpose of the Case Study

• Provide a General summary of the case identifying key case personalities
• Agenda

2.        Timeline and Background

• Using a brief timeline to outline the basic background of the case company

3.        Identify the Business Problem(s)

• Identify the problem(s) and its significance to the company

4.        Forecast the Most Desirable Outcome

• Discuss what the strategy should be and provide rationale

5.        Identify the Critical Issues

• What elements do you have to focus on in your strategies

6.        Outline Stakeholder perspectives

• Identify the major stakeholders and their perspective

7.        Recommendations

• Identify possible solutions to the problem  
• Assign action to appropriate people

8.        Explain How to Communicate the Solution   

MGN 2217 CASE PRESENTATION FEEDBACK FORM

You will be graded on the detail you provide on the feedback presentation forms for your colleagues. These are easy marks to obtain but full marks will only be given for fully completed forms. There will be one form for each case.

Memo _________                   PPT handed in ______      Brochure/Handout __________