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Seasonal Promotion Plan

Autor:   •  November 14, 2011  •  Essay  •  354 Words (2 Pages)  •  1,758 Views

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Beautiful autumn is breezing in; we will bring something special to our valued customers. -Mushroom – Matsutake Mushroom is specially imported from the state of origin of North America, which every Matsutake itself have with high nutritional value.

As a premier Japanese restaurant, we are now offering a special seasonal set menu of gourmet mushroom creations from 1 Oct to 31 Dec. The main theme of this menu promotion is "Seasonal Mushrooms with Japan Specialties" – a unique food menu offered to our customers with healthy, fresh, valuable and quality of dining experience at once.

By using our existing customer database, and collaborate with business partners and vendors to formulate a promotional plan with minimize costing, to reach our targeted sales revenue, increase average spending on each bills, expand our customers base and enhance their loyalty with our group. Sales and promotion activities will be launched by monthly to maximize the media exposures.

• Pre-booking the limited Christmas dishes - Customers who visited the restaurant with total bill exceeds HK$600 will enjoy a priority to reserve their booking for Christmas celebration with a limited Christmas dish. Total bill exceeds HK$1,000 will also enjoy additional cash coupon of HK$100 to be use for their next visit.

• Wine Pairing selections offer - Purchase of any items in promotion Menu can enjoy a discount offer on designated wine pairing selections. This promotion can also up sale any designated beverage specially offered by our venders, this will minimize our cost and increase the average spending on each bills at the same time.

• Collaborate with "3" Telecommunication Operator – EDM or SMS announcement to the 3 LKF Selects Annual Pass Holders and their existing customers. Special discount offer on the unique set menu upon present the Annual Pass.

• E-coupon - Loyalty Program members will receive an E-Coupon

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