Second Cup Analysis

Second Cup, considered as the largest Canadian-based coffee retailer, has been on the market for 35 years. This popular coffee chain provides more than thirty premium coffees, tea, frozen beverages, hot chocolate, cookies, and other complimentary food. In addition, for those who would like to advocate a healthy lifestyle or loose some weights, Second Cup provides a wide variety of fat free items.

With all furnished stores which provide a comfortable and relaxing atmosphere, people are mostly coming to study and / or meet others. The company tends to target people who are in their early twenties through late thirties, most of whom are females.

According to Second Cup Coffee their mission consists of maintaining the highest level of operational excellence and brand integrity. People like Second Cup’s logo and image. The company continues to strongly promote their image because it is viewed as an incredibly good quality coffee retailer this allows the business to run well.

Second Cup which is evolving in the fast food restaurant industry has expended with over three hundred and sixty coffee shops across Canada. It believes that people’s taste changes depending on the area. The company suggests complying with the needs and wants of its clients in order to better satisfy them. Therefore, the company has chosen to franchise retail outlets and provide them with training and instructions in order to maintain the good quality service.

Second Cup’s major competitor is Starbucks, which follows a similar business model. Some additional competitors include Tim Horton, MTY Group, and Dunkin Donuts, however these companies compete in a differently way.