Segmentation, Targeting, Positioning

Segmentation, Targeting, Positioning

Miss Lily delivers flower to recipient anywhere in Thailand within twenty-four hour. It offers a premium service and along with high product quality. Miss Lily use imported flowers, which give uniqueness to its product. And what gives our product an edge among its competition is that it is prepared and arranged by professional florist. Our florists have studied different styles and techniques on how to provide our customers to satisfying outputs that meet the customers’ demands. Customer service phone line is provided to assist customer.

After the analysis of Miss Lily’s product and brand portfolio, initial target and capabilities, the market is segment according to this segmentation, which are Geographic, Behavioral and Psychographic. People can buy flower for any reason in any situation. Flower is for every occasion no matter how good or how sad that one would be. It’s for everybody who willing to afford more for standard or consistency on time. Arranged flower is a great decoration idea. It’s suit with everywhere that you can think of. Many people living in the city in crowded environment and full of pollutions in many forms. Flowers would freshen up the house even an office and bring the real fresh nature to anywhere. Miss lily product starts at 1000Baht which the average age that can possibly afford it is primary target market. Miss lily is also going create a monthly or yearly order for membership price to create loyalty only in this service to Miss Lily, which would create long-term benefit from this membership.

The target market of Miss Lily can be anybody from age of twenty and above as these range of potential customer started to earn minimum salary that could afford the flower from Miss Lily for special occasion for just for a special one.

Since Miss Lily is online-based florist company, it clearly shown that it focuses on the customers