Shangri-La Asia Limited Business Strategy

Introduction

Shangri-La Asia Limited

Based in Hong Kong, Shangri-La Asia is an investment holding company

The group primarily operates in Asia.

Listed company in Hong Kong.

stock code: 00069

secondary listing on the Singapore Exchange Securities Trading Limited (stock code Shang Asia 2kHK$) and with American Depositary Receipt traded as SHALY.

Net profit was $255.5 million in the financial year 2009

Three main segments of business:

Hotel ownership and operation

Hotel management and related services, to Group- owned hotels and to hotels owned by third parties.

Property rentals from investment properties- Ownership and leasing of office, commercial properties, residential and exhibition hall space and serviced apartments.

Core business

Hotel operation- Shangri- La Hotels and Resorts

main source of revenue and operating profits

80% of Shangri- La Hotels and Resorts are self- owned

http://www.shangri-la.com/en/corporate/aboutus/overview

Shangri- La Hotels and Resorts is one of leading luxury hotel groups in Asia Pacific. It is always regarded as one of the world's finest hotel ownership and management companies.

First hotel: 1971, Singapore

Now: more than 72 hotels and resorts mainly in Asia Pacific, some in North America, the Middle East and Europe

List of Hotels: http://www.shangri-la.com/en/findahotel

Expansion: new developments in Canada, mainland China, India, Philippines, Qatar, Turkey and United Kingdom

Vision: To be the first choice for our guests, colleagues, shareholders and business partners.

Mission: To delight our guests every time by creating engaging experiences straight from our hearts.

Core Service Values: Respect, Humility, Courtesy, Helpfulness and Sincerity.

Shangri-La City Hotels

Shangri-La Resorts

Traders Hotels

Kerry Hotels

CHI, The Spa at Shangri-La

Industry in which it competes: Hotel and Motels Industry

 A