Sheng Siong Group Ltd

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Purpose

This report aims to analyse both macro and micro environmental factors and identify opportunities and threats that Sheng Siong Group Ltd faces. Assessing the situation of possible solution to potential threats and show recommendations to improve the company with opportunities.

Introduction

Sheng Siong Group Ltd provides both “wet and dry” supermarket shopping options ranging from a wide range of variety from live, fresh to chilled meat and seafood, packed vegetables, frozen or preserved food products and general merchandise of toiletries and essential household products(Sheng Siong, 2016).

The group was established in 1985 and listed in August 2011. The company currently has a network of 43 supermarket/grocery stores all across the island with over 400 products under their 10 housebrands. They have moved to their headquarters office and warehouse and distribution centre at Mandai Link in July 2011. With the well-known brand name, well-recognised housebrands portfolio, worldwide sourcing network, extremely good food-processing, warehouse and distribution capabilities, experienced management team and dynamic executives, they have in place a strong foundation for further expansion with more outlets in Singapore (Sheng Siong Group 2015, 2016, p. 3).

PESTLE

Political

A politically stable country would provide a conducive environment for business to grow or develop vigorously. Since the day, Singapore officially became independence on 09 August 1965, the political risk remains low in risk as it has been dominated by the People’s Action Party (Hawksford Singapore, 2016). Such a stability political situation has benefited Sheng Siong Group Ltd with great deal. As by positioning their main warehouse and office in Singapore, which is a politically stable country, it makes Sheng Siong Group Ltd expanding around Singapore or even into neighbouring country easier.