Social Media Case

Social Media

Items: 7 Questions (Including Introduction)

Duration: 35 seconds

Filename: C:\Users\dcarter\Desktop\MBA652\Social Media.intr

Introduction

5 seconds

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The advent of the Internet, Facebook, Twitter, and the smart phone has transformed how marketers, retailers, and businesses communicate their companies and products.

John and Anna have used several marketing channels to promote their restaurant and catering business, but to their frustration people still do not know that Savor is a catering business as well as a restaurant.  

Click each of the tabs shown below to view John and Anna's current use of social media to market Savor.  Use the scroll bar to view all of the tabs.

Website

5 seconds

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Question Text

Savor has a website that contains several links and profiles to the menu, future promotions, directions, and contact information for the managing staff.  This includes a section on catering.

Facebook

5 seconds

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Question Text

John has also added a Facebook badge on their Internet site which allows customers to link directly to their Facebook page and interact with other customers.  

The Savor Facebook account contains customers’ reviews of their eating experiences at Savor, videos from the chef preparing a meal, and promotions and announcements of contest winners.  

Click here to learn more about Facebook marketing.

Newsletter

5 seconds

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John and Anna have used social media in conjunction with email.

Savor sends out a monthly newsletter via email which occasionally contains a promotional coupon at the end thanking customers for their patronage.  

Yelp

5 seconds

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Increasing their use of social media, John signed Savor up under Yelp which allows potential customers to find local businesses and read reviews from other customers.  

More importantly Yelp allows users to be a food critic and write about their eating experience.  It is what The New York Times called “eat and tell."

Yelp is also available through a Smartphone application also known as an “app,” which enables users to access Yelp through their cell phones to search for local businesses and write reviews of their experiences.

Townpool and LivingSocial

5 seconds

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Question Text

Yet another marketing tool Anna is considering is a promotions website called Townpool. Townpool, which is currently owned and operated by her brother-in-law, Luke is geared towards a similar demographic in Nantucket. They are currently considering the potential expansion to the Omaha market.