Social Media Presence

CASE STUDY 1

USING SOCIAL MEDIA TO YOUR ADVANTAGE

Q 1 Do you think organizations need to have a social media presence today? Are the drawbacks sufficient to make you think it's better for them to avoid certain media?

ANS

Why Your Business Must Have a Social Media Presence

Posted February 24, 2013 by Socially Buzzing & filed under Blog Entries, Social News.

I know, everyone says you must be thoroughly represented on major social media sites & no doubt, you're thinking that we have an axe to grind here at Socially Buzzing. Of course we firmly believe in what we do and we agree with all the experts & pundits that this marketing tool can't be overlooked. But, what are the real, factual, hard-nosed business reasons to make this plunge into the social media fray? In this article I will concentrate on the most compelling and practical of reasons that your business must have a social media presence.

Where Are Your Customers? Social Media, Right?

One out of seven people on this earth are connected to Facebook and more than 50% of them visit their FB page every day. Think about nearly a billion people all connected to a single media source. It kind of makes the Super Bowl audience, estimated at 100 million, seem small in comparison. According to "Digital Marketing Ramblings" the monthly users for the most popular sites are as follows:

Facebook: 1.06 billion monthly active users, 680 million mobile users, over 42 million pages, 9 million apps

Twitter: 520 million total users, more than 200 million active users

Foursquare: 30 million users, 1 million businesses, 10.4 million monthly users

Google+: 350 million active users

LinkedIn: 200 million users

Reddit: 44 million users, 400 million unique visitors; 37 Billion Page Views

Tumblr: 156 million users

Yelp: 78 million users; 30 million reviews

Youtube: 850 million users, 4 billion views per day

Are you convinced yet? People use social media every day. It is ingrained in their way of life. They use it to tell stories, share thoughts, let friends know where they are, and to share articles, music, restaurants, and other products and services they enjoy.

People want to stay connected to the world around them, and that includes your business. Not only are your current customers using social media, but people that are looking