Son Ha International Joint Stock Company

GRIGGS UNIVERSITY

GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM

CAPSTONE PROJECT REPORT

BUILDING BUSINESS STRATEGY

FOR THE INOX WATER TANK BUSINESS OF SONHA INTERNATIONAL JOINT STOCK COMPANY FOR PERIOD OF 2013-2017

DucHien

Nguyen Tu Cap

Truong Thi Minh Tam

Tran ThiHuyen Thanh

[pic 1]

GaMBA .X0111.

                HANOI 2013        

ACKNOWLEDGEMENTS

                We are also grateful for professors and doctors for equipping us with knowledge and skills on corporate management during the course. These are necessary for research as well as useful experiences for practice.

                We also would like to express our special gratitude to ETC Center – Vietnam National University, Hanoi and Griggs University for their support during the completion of this study.

                We would like to express our sincere thanks to staffs at Son Ha International Joint Stock Company for having enthusiastically supported, supplying information data, as well as arranging meetings to discuss about business strategy of company.

1. TABLE OF CONTENT

ACKNOWLEDGEMENTS        2

TABLE OF CONTENT        3

LIST OF TABLES        6

LIST OF FIGURES        7

INTRODUCTION        8

1. Significance of the research.        8

2. Research Objectives:        9

3. Scope of research        9

4. Research Methodology:        9

5. Structure of the research        10

CHAPTER I: BASIS OF LITERATURE        11

1.1        The basic concept of business strategy.        11

1.1.1.  Definitions        11

1.1.2. Roles of business strategy        12

1.1.3. Level of business strategy        12

1.2.        PORTER’S FIVE GENERIC COMPETITIVE STRATEGIES        13