Starbucks Business

According to The American Marketing Association Meeting, the human and social needs of consumers are best achieved through the process of creating, communicating, and delivering value to customer (Keller and Kotler paraphrased, 2009, p. 5). Managers should apply the marketing process findings to discover target markets. After doing so it should be created, communicated, and delivered to provide value immediately to consumers. Organizations use an intricate series of research and analysis to obtain the most effective marketing approaches to the targeted audience. The understanding of a market system and its operations allows for a successful consumer market. Every market affects the business of manufacturers up to the government. The economy is the end user of the market’s intricate activities through taxes and other government fees. Marketing entails copious variables. Cannon, McCarthy, and Perreault state that, “it is useful to reduce all the marketing variable into four basic groups: product, place, promotion, and price” (Cannon, McCarthy, and Perreault, 2009, p. 35-36). These marketing variables are called marketing mixes because the characteristics require marketers’ activities to convey the value of product or service to consumers. Marketing is everywhere and every decision made by consumers is connected to the marketing efforts of producers from every marketing sector to affect consumers. Coffee companies and toy makers are a few of the industries that strive to produce innovative marketing. Starbucks and Mattel are two companies that consistently stand above the crowd.

Starbucks has globally redefined the coffee drinking industry. They reinvented the figure of coffee by creating eye appeal coffee stores. Starbucks offers customers a variety of art, coffee, books, and community events. The economy obtained a steady increase because of the increase of American coffee purchases as well as exports. Additionally, many third world