Starbucks Corporation

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MGMT 702 (101) CRAFTING AND EXECUTING STRATEGY

Research and Case Analysis No. 1 Part B:    Starbucks Corporation

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Question 1:

 Line chart comparing Starbucks corporation and McDonald’s corporation

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Summary:

• Starbucks and Mcdonalds are among largest food beverages in food industries. The chart shows that starbucks is growing rapidly after year 1992 whereas mcdonalds growth is deteriorated. Mcdonalds is quite clearly the cheaper of two companies which is result of no growth over the years. (McDonald’s versus Starbucks: Dividend Stock Analysis, 2015)
• Starbucks is expected to growth over next several years as comapare to mcdoanlds,the company will grow through a massive new store opening campaign and also expecting comparable store sales growth from a mix of greater food sales and teavana sales.
• On the other side, Mcdoanld’s is already mature company and will likely to generate at expected range. So Starbucks is palying way top above the Mcdonalds. Unfortunately, Mcdonalds doesn’t seem to be a match for starbucks. (starbucks corporation, 2017)
• Investors should buy SUBX shares which has growing trend.

Quesation 2 :

 Total net revenues, net earnings, ROA, ROE, and the total number of stores – 2016 to 2012.

Total number of company operated and licensed store as of oct 2,2016

(Fiscal 2016 Annual Report, 2016)  

Quesation 3 : What factors might explain the relative decline in the performance of the company during specific periods in the last decade?