Starbucks – Going Global Fast

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Arellano University

Bachelor of Business Administration

Case Study

Starbucks – Going Global Fast

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Presented by:

Adalid, Jayra

Delgado, Joy

Honrade, Geraldine

Jimenez, Lilac

Llabres, Pearl Kaye

Title 

Starbucks – Going Global Fast

View Point        

• The Retail Operations and Marketing Department

Time Context

• The case starts year 2009

1. Statement of the Problem

• Starbuck’s company faces a cultural challenge.

1. Statement of the Objective

• To come up with a solution that provide studying the environment before establishing a branch or location.
• To decide in choosing and applying the solutions that will be soon implemented in the Starbucks.
• To create a strategic plan that will enable the younger customer choose to buy the products.

1. Areas of Consideration

1. Alternative Courses of Action

ACA 1: Invest on more research & development for new products or innovations that will be accepted in the global market.

ACA 2: Starbucks should improve handling their global expansion and build a maintaining relationship within their employees.

ACA 3: Starbucks should change on how they advertise the products to the younger customer or millennials. They should create a promo to attract customers especially teenagers.

1. Analysis

ACA 1: Invest on more research & development for new products or innovations that will be accepted in the global market.

Advantage

• Better quality of product
• Allows business to change high prices

Disadvantage

• Competition
• Uncertain profit return

ACA 2: Starbucks should improve handling their global expansion and build a maintaining relationship within their employees.

Advantage

• Improved staff retention, motivation and easier recruitment
• New markets

Disadvantage

• Time consuming
• Financial risk

ACA 3: Starbucks should change on how they advertise the products to the younger customer or millennials. They should create a promo to attract customers especially teenagers.