Stategic Analysis

1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

The most important segments of the external environment which matters for Google are the technological and legal factors. The technology of the online businesses have been changing through the year. The advent of new companies ND the increase in the strength of the competitors will be a big concern for Google. The extensive use of the mobile internet and the content war between the various e-commerce companies will be a problem for the company. Amazon had entered the books and the content businesses and have also take care of the Google online data repository. The likes of Microsoft have developed their office solutions and have also kept away Google from this domain. The mediocre success of Google+ and also of the Google Docs have created problem in the data sharing domain. Many of the companies have been coming up with tailor-made solutions which had decreased the use of many of the services of Google. The trend towards the use of mobile internet needs to be used up by Google to increase their share in the market. The introduction of mobile applications and also the use of various hardware have developed this market. Google have been trying to enter the market with the acquisition of Motorola but there have been huge competitors like Samsung and Apple who have proved their innovation strength.

Google has been accused of the lack of user privacy and this has been dealt seriously. The accusations of selling information to the various online advertising sites and also the e-commerce sites which have helped them to target their customers better have disturbed the reputation of the company. There have also been issues on anti-trust and monopoly of business by Google. The breaking of bonds with large corporations and also the governments have dented the brand image. Google has been accused by the EU that it has been muscling out the competitors which have shown in many of the search results. The search have shown more of the Apple endorsed products than those of their competitors in the internet search engine market. This if proved will decrease their reputation and will penalize them.

2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.

Competitive rivalry

The competition is the greatest will all the rival companies like the Yahoo,MSN,AOL and others. Yahoo have been one of the greatest competitors and have been innovating to include new products and services to attack the market share of Google. Yahoo had been thinking ahead of Google for the small businesses and this had made them providing