Steelco

Steelco

After reading this case study I feel that Steelco could have done a few things differently. I feel that before they begin producing this new product they should have done some surveys and other studies to see how the market could benefit from the new product. They should have done some studies to see how many potential buyers they would have. Steelco should have taking the time to see who could benefit the most from this product and focused more of their attention on those customers. They did not even know for sure if the buyers where really going to like the new product. Why would they buy this new product that they know nothing about when they can continue to buy their trusted products at about the same price? Steelco failed to realize that they have to first reach out to their market and see how well people will take to the new idea. This article also mentioned that Steelco did not advertise, which is something that you should do to let people know what is going on. One of the best ways to advertise is by word of mouth. Maybe Steelco could have partnered with one of their current customers and produced the new wide-flange beams for them only Steelco could have made some prototypes of the new wide-flange beams and let the partnering customer try them. If they are satisfied with the new product then they will continue to buy it. They could have also influenced other to buy the new wide-flange beams. Steelco should have emphasized the qualities and strengths that the new wide-flange beams offered. Instead of sending out letters they should have taking the time to visit some of the potential customers. Letters are too broad and they lack emotions or feelings. Many of the letters that were sent out probably got pushed aside or thrown away. If they would have meet with these customers face to face then they would have been able to explain things in more than one way. They would have been there to answer any