Str 581 - Strategic Choice and Evaluation Paper

Strategic Choice and Evaluation Paper

STR/581

April 26, 2011

Strategic Choice and Evaluation Paper

American Telephone & Telegraph AT&T is a leading company in phone, internet and cable television industry today and the largest supplier of wireless, internet, and telephone services in the world. Every day AT&T is exposed to Internal and external factors affecting the company on its daily business, but management functions still have to be carried out. In today’s encomia there are factors affecting the management functions like technology, diversity, globalization, ethics, and innovations. Still, managers used different methods to change the factors affecting the management into opportunities for the company.

“AT&T's strategic plan is to double the revenues by 2011. The main elements required for this strategy are improved customer satisfaction and improving products and services through innovations. Improve the current network to meet the increasing demand is also one of the strategies. Also, concentrating growth in the forecasted wireless and data services is a requirement for the strategy”(att.com/gen/landing-pages?pid=7735).

AT&T will use its brand name, global reach, innovative power and leadership to continue to maintain competitive position.

Key Facts about AT&T

“With the merger of AT&T and BellSouth, along with consolidated ownership of Cingular Wireless and YELLOWPAGES.COM, the new AT&T will have greater financial, technical, research and development as well as network and marketing resources to better serve consumers and business customers of all sizes. The merger will accelerate the introduction of new and improved product and service sets for those customers”(att.com/gen/corporate-citizenship?pid=7738).

“The nation's premier wireless carrier based on subscribers, serving 61 million customers.

The largest provider of broadband, more than 12 million lines in service (as of 4Q06) and a major Wi-Fi provider, with 47,500 hot spots in 79 countries”(att.com/gen/corporate-citizenship?pid=7738).

Global Reach

“AT&T provides communications services to customers in virtually every country and territory in the world. Remote access solutions, for example, are provided from more than 45,000 points of presence in 149 countries”(investor.verizon.com/profile/industry).

Meaningful Innovation

“AT&T is a leader in third-generation wireless technology, launching the first widely available service in the world to use HSDPA technology. It launched the world's first commercial