Strategic Mgt

Analyzing Strategic MGT

Case Review (Use any tools you need to, don’t need to use all if they don’t fit in solving the case)

Step 1

Step 2

Step 3: conduct

Value Chain Analysis: looking at dif aspects of business to see where a problem might be

• Inbound logistics        

• Anything involved in receiving, storing and distributing products

• Ex. Food and bev products

• Operations

• Where raw products are turned into meals and then customers buy them

• Outbound logistics

• Customers actually consuming them

• Marketing & sales

• Activities in advertising and promotion

• Ex. How they get the customers to come in

• Service

• Any service after the product’s performance

• Ex. Training someone how to use the computer they purchased

PEST Analysis

• Looking at outside factors
• Political Factors

• Different regulations

• Ex. Alcohol sales and casinos

• Legislation: changing of the laws

• Ex. Minimum wage increases = will increase costs

• Economic Factors

• If people aren’t getting paid enough, they won’t come out to pay for things

• Social Factors

• Healthier and greener

• New trends like farm to table

• Social media

• Reviews and deciding on a restaurant

• Technological Factors

• Personalization, cuts labor costs, invasion of privacy, online booking and OTAs

• Training consumers and staff

Strengths & Weakness (Internal) (Exist)

Opportunities and Threats (External) (Future)

Five Forces Analysis

Competitive Rivalry- surrounded by Threat of new competitors, Bargaining power of suppliers, Bargaining power of customers, and Threat of substitute products (ex. Lodging- AirBnB)