Strategic Outsourcing at Bharti Airtel Limited??

Strategic Outsourcing at Bharti Airtel Limited



Acc 5110 Gautam Kaul

1. What must Bharti do well to succeed in the Indian mobile phone market? What are Bharti's core competencies? 


In order to succeed in the India mobile phone market Bharti Airtel should concentrate on growth strategy via implementation of these crucial aspects:

➢ To obtain mobile licenses in India’s all 23 mobile operating circles & obtaining fixed line licenses as well by studying the potential market.

➢ To launch more national and international long distance service similar to Bharti-SingTel.

➢ Efficient capacity utilization of available telecom set- up.

➢ Use better traffic estimation models to predict capacity of different network configurations.

➢ Have an effective & efficient process of planning-tendering-financing- purchasing-installing in order to reduce time-to-market.

➢ Manage to sustain economies of scale (to tackle competition) by using their large network.

➢ To focus on ARPU (Avg. monthly revenue per customer unit) Value added services.

➢ Venture into Acquisitions - Increasing customer base.

➢ Offer new products (billing plans) and services.

➢ To foster long term relationship with vendors there by reducing cost & by offering better service.

➢ To offer innovative products in conjunction with Blackberry & iPhone, which in itself is a huge market.

➢ Work towards outsourcing IT and Telecom technology to the best vendors and focus on core competency.

Bharti Airtel’s core competency primarily lies in Network OPERATIONS:

➢ It has sustainable competitive advantage

➢ Its core focus is on revenue fetching services

➢ Continuous improvement and innovation

➢ Healthy vendor relationship

➢ Encourages use of excellent technologies vendors

➢ Distribution network management and complexities related to call management

➢ Efficient management of network instruments

➢ It has capital for