Subway Franchise Case

Franchise Paper

Subway chain restaurant started in 1965 by Fred DeLuca and his family friend Dr. Peter Buck. When he was 17, Fred was searching for a business to pay for his education since his dream was to be a medical doctor. His friend Dr. Buck suggested him to open a restaurant that served submarine sandwiches. Dr. Buck did not stop with giving him the idea; he also became a partner by loaning him 1000 dollars.

On August 1965, they opened the first restaurant in Bridgeport, Connecticut. Their initial goal was to continue with the business and also to open 32 restaurants in a ten-year period. In fact, their strategies were to serve a high quality food for customers besides having good relationships with them by offering good customer services.

Their goal is to provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it.

Subway restaurants goal is to be ranked the number one restaurant by consumers and number one in restaurant count in every market that they serve.

Subway established a well-known brand that competes in the fast food industry. So the uncertainty of success will be definitely reduced if I do business with this company. Subway is always working in how to improve both services and the taste of food. For many years, Subway seeks customers’ satisfaction by presenting a high quality food for them. One of the major strategies that Subway uses is to work as a team in order to be successful among other restaurants. This is one big advantage for any franchisee to do business with a company like this. The other reason is that it would be relatively inexpensive to be a franchisee.

The fast food industry is facing a real challenge of maintaining their sales and profit because