Sunset Grill Case Study

Nova Southeastern University 
H. Wayne Huizenga School
of Business & Entrepreneurship

Date of Submission:      Sunday, September 13, 2015

Title of Assignment:      Sunset Grill at Blue- Group Case Study

                             
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

Student's Signature:   Cavario Jackson, David Michael, Santa Ynoa, and Kaylee Rodriguez

Instructor's Grade on Assignment:

Instructor's Comments:

Executive Summary

This paper distinguishes the reasons why Sunset Grill at Blue is not operating at its maximum capacity, consequently reducing the company’s potential revenues. The paper evaluates the various resources, which make the Sunset Grille at Blue Mountain an attractive franchise investment along with additional approaches in which the franchise can increase its operational potential. The paper evaluates how the restaurant’s revenue potential is not being met due to excessive customer waiting times. The Paper will explain and exemplify the multitude of self-inflicted problems and major deficiencies that have led to the restaurant's gross under performance. Several issues and mismanaged errors exist. Unsatisfactory service time, and very long waits for customers, and also neglectful and under trained, under skilled workers make up the primary list of negatives. All of those lacking areas at the business have led to dollars lost on the bottom line. 

Background

Sunset Grill at Blue is a franchised all day breakfast restaurant located in The Village at Blue Mountain, Ontario. Bruce Melshuish and his partner opened the franchise restaurant in 2009. Since then, the restaurant has been serving food to families and tourists that are vacationing in the Toronto, Ontario, and Collingwood area. The restaurant has space to sit 84 people inside the restaurant and 40 people in the patio during the months of June, July and August. The restaurant is open 365 days of the year between the hours of 7 AM and 3 PM.  The restaurant prides itself on the fact that all of their menu items are served and prepared with freshly and with healthy ingredients and has been named Business of the Year in the counties of Simcoe and Grey. Although the restaurant is financially stable, the owner is not satisfied with his return on investment.  The restaurant is stuggling with an increased queue of waiting customers, a backed up kitchen, and an inoperable patio during bad weather.