Supply Chain Management of McDonalds

Supply Chain Management

ADM 4620

Group Project- McDonald's

Lecture Name: DR.ERNESTO DIMACULANGAN

Student's Name: Li Yi Yang (1006D3UBA002)

Zhang Heng (0901D3UBS008)

Li Bo (0706D1UBS003)

Li Jie (1006D4UBA002)

Due Date: 06th, September, 2010

Table of Context

Introduction 3

McDonald's Background 4

McDonald's Strategy 5

McDonald's Business Process 6

Customer service management 6

Procurement process 6

Product development and commercialization 7

Manufacturing flow management process 7

Physical distribution 8

Outsourcing/ partnerships 8

Performance measurement 8

Supply Chain 9

McDonald's Supply Chain 9

McDonald's Supply Chain in Indian 12

McDonald's Supply Chain Challenges and its Potential impacts 14

Even stronger focus on freshness and quality 14

On-going product innovations 15

Strong customer demand fluctuations based on promotions 16

Order- and inventory management restaurant – DC – supplier - raw material supplier 18

Bull Whip effect 19

Change Management in a de- centralized structure 20

Methods for Solve Problems 20

Build the quality supervised system 20

Build the detailed R&D process 22

Improve the level of marketing promotion and forecast 23

Build the direct supply system 25

Build the decentralized structure 26

Recommendation 27

Conclusion 28

References 29

Introduction

In this report, our team chooses to delve into the success of the global company- McDonald's.