Sustainability Strategies

Introduction

An increasing percentage of US consumers’ shopping over the recent years has been taking place through the Internet. There is a rapid expansion of retailers direct marketing to consumers over the Internet resulting in the growth of sales compared to the traditional means of retailing. Adoption of electronic business has led to success in the clothing industry through effective marketing operation of sales. Quiksilver, Inc. the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. In order to remain competitive and maintain their sustainability Quikisilver Inc. has to do all they possibly can to remain competitive on the market. And that involves investing in innovative tools and strategies such as Internet. According to their last reports Quiksilver Inc. has an overall revenues growth and is willing to maintain that progression.

Statement of the issue

Quiksilver’s main target for its products to a specific audience ranging from age 14 to 24 in average. The expansion of Internet and the great ability of this population to use this source is a great opportunity for Quiksilver to develop and implement new methods of sales. In this research paper, the main issue would be to determine what method of sales should be implemented in order for Quiksilver Inc. to remain competitive and sustainable on the sportswear industry market. In summary, the issue would be what sale model would be the most efficient for the company in a matter of profit and cost.

Alternative Solutions for the Issue

In order to respond to the issue mentioned in the statement above, two alternative solutions can be proposed in the analysis:

- Implementing a single model of products sale such as direct sale

- Implementing a mix sale model that includes direct sales as well as indirect sales.

Decision criteria to select the best alternative

By examining these two alternatives the best solutions should come out in order to maintain the good health of the company as well as its sustainability on the market. The data on the financial statement of the company will help us to determine the company’s advantage and relation with the customers such as: the buyer’s option, price issue, the labor cost and the advertising costs. With the comparison of the two alternatives the solution about which alternative is better to use will come out to maintain the company’s profitability and competitiveness