Systematic Creativity

What are young professionals looking for ? What are startups looking for ? What are YOU looking for?  Through our field research, the answer that consistently presented itself is time.  One of the biggest issues facing our clients target audience today is the struggle to keep momentum in a world that's constantly re-inventing itself.  In effort to solve this issue, our group brainstormed ideas on how we could create a product that would give customers time to create the next big idea without trivial interruptions.

The process we used in developing our product began by identifying specific solutions to the problems facing  our clients target audience.  Through this process we collectively gathered that time and convenience mattered the most.  From that point on we were motivated to create a service that would help our clients target audience reach its fullest potential through an environment where the aesthetics, location, parking, and every detail in between were intentionally designed to provide comfort and convenience.  Overall, we gathered that the best way to better give our clients the uninterrupted time they desired was through a one touch service and convenience app .

According to Forbes magazine, small businesses that develop their own  smartphone app immediately set themselves apart from their competitors.  The motivation behind our product is to revolutionize the way customers interact with their work environment while also gathering valuable internal information to efficiently manage productivity.  There are a variety of features included in our application that are intended to simplify day to day operations from an administrative perspective, but also provide peace and simplicity to valued customers.

Our application will be focused on putting all the amenities of the workplace at the customer’s fingertips while simultaneously providing valuable information and feedback to the client running day to day operations.   The customer-side interface of the application will be somewhat similar to the apps employed of cruises, such as Carnival and Royal Caribbean.  This will enable the member to use the application as a form of identification to gain access to different areas and services the space will provide.  It will alert members of scheduled activities such as happy hours and networking events, while also marketing additional services and specials to customers on a consistent basis.  It will also maintain account records and be linked to credit cards or bank accounts on a person-by-person basis, allowing one tap purchasing for anything from coffee and a bagel, to additional rental spaces. This convenience will extend to every product and service we offer including but not limited to: dry cleaning, coffee, room service to the office, drink and food specials, office services etc.

Building off of the application models used for things like cruises, loyalty programs, and rewards services, we decided to take our application one step further.  Not only will our application provide our members the ability to conveniently purchase services, it will also provide a detailed statement of their account with us, providing tools to resolve disputes, make membership upgrades, and setup automatic payments. This will streamline processes that would normally require extra bureaucracy and leg-work on the member’s behalf, and replace them with a few taps.  Convenience is the key focus with regard to customer interaction.  The application will then accumulate all of this information and funnel it directly into functional reports for the firm side use of the application.