Tesco Marketing Plan and Environmental Analysis

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Marketing Planning and Practice

Marketing plan and environmental Analysis

Jonathan | Business Marketing Tesco’s | 06/04/2017

Table of Contents

1.        Executive Summary        2

2.        Introduction        3

3.        Situational Analysis        3

3.1         Situational Analysis (Macro Environmental)        3

3.2        Situational Analysis (Marketplace)        5

3.3        Situational Analysis (Customers and prospects)        5

3.4        Situational Analysis (Brand)        5

3.5        Situational Analysis (Office and Team Members)        5

4.        Objectives and Goals        5

5.        Main Findings        5

6.        Target Audience        5

7.        Marketing Strategy        5

7.1        Product        5

7.2        Price        5

7.3        Customer/Geographic Market        5

7.4        Distribution Channel        5

7.5        Integrated Communications Plan        5

8.        Marketing Budget        5

9.        Marketing Implementation Plan        5

10.        Evaluation Plan        5

11.        Evaluation Strategy        5

12.        Bibliography        5