The Albert Heijn in the Netherlands Case Study

Answer

1. The Albert Heijn in the Netherlands is the one of the leading and also most well-known branded of food retailers. And that the mission is "to create the conventional inexpensive and the amazing attainable" to customers. Albert Heijn it was originally of a small department store, until today Albert Hejin is very successful why? because Albert Heijn keep maintaining growth follow this generation. In this 20th Century advanced technology, most of the people have a mobile phone, laptop and even have a TV also. In this modern society, people can take all of the consulting from the social media at this movement social media are very powerful on this generation.

So recently, the Albert Heijn start to chosen this path to improve the store policy. For in this day customers lead a more busier of the lives, with little bit time only, so customer to making are convenience is very important than always before, so Albert Heijin want to make consumer more convenience and let the consumer can ordering their goods in online and Albert Heijn can directly delivered to consumer homes or let customer pick up by himself.

Second, The Albert Heijn more and more depend on the Appie. So Albert Heijn partnership with the Appie to improve customer loyalty for the brand, in one month ago, with nearly few million people to downloaded Albert Heijn app, the application is used at least one million times on every month. After that Appie make sure the Albert Heijn consumer can always have been keep updated for the shopping list to help customer get the through to Albert Heijn shop a lot faster, Albert Heijn are prepared affording to own store’s layout.

The Albert Heijn mobile app for customer can be easily to share the further sharing that will materialize. Alber Heijn mobile apps can be offer an simple and faster method for the consumers to share photo or shopping list with their friends. Just like a Facebook and Twitter are also great methods to reach out user, and getting more user to enthusiastically to post to the social sites about the Albert Heijn store through the mobile app can steer consumer engagement to the another level. Albert Heijn mobile apps can make it very easy to growth social relations and references between the consumer and Albert Heijn. (EZRA SIEGEL n.p)

The customer never without to the phones and customer always love using the phone at everywhere from waiting for the car. The customer is love the aptitude to share at whenever have the free second, and the mobile devices to allow customer to be a community from the anywhere at any time. Through having the mobile app, Albert Heijn can get the placed in to the consumer’s mind and with to customers at all the time. And adding community to share the buttons inside to the mobile app can makes the convenient for customer to share anything with another customer in any interaction to customer have with the brand whenever customer need and want. Actuality with the customers 24/6 is an chance to the businesses. (EZRA SIEGEL n.p)