The Amazon Kindle

The Amazon Kindle

The Amazon Kindle is a device which allows book readers the option of possessing many different books in a single device. Its purpose and function are apparent to all book lovers and while its rivals have been a constant source of competition, it has opened new ideas for the electronic tablet world. Our group has conducted much research on the product's issues, its distribution issues, price, and promotion and has been quite impressed. The Kindle possesses great potential for future growth and through much analysis of its marketing practices, our group has deduced that the Kindle is destined for success.

The Amazon Kindle is an electronic reader that allows book readers to download, read, and enjoy many different books, novels, or poems. Its inherent strengths derive from its ability to download many different novels, enlarge a books normal font in order for enhanced reading, and its ease of use. With this product, one can possess about 1500 books and access each with the move a finger. To illustrate the effectiveness of this product, one should imagine himself at school where books are a crucial part of the learning process. What it would be like without lugging a backpack around full of books? What could classes be like if all of these books were compressed into one single device? The amazing solutions to these problems are answered by the Amazon Kindle and its future success relies on not only these solutions, but its marketing process.

The Kindle's target market is a key component for one to understand to comprehend its success. In 2010, 61% of e-book readers were female, and overall, 62% were under the age of 34, while 10% being over the age of 55. However, in 2011, these numbers changed noticeably: 46% under the age of 34 were e-book readers and 19% were over the age of 55. In socio-economic analysis, the main purchasers of the Kindle were of the middle to upper