The Baldwin Company

Abstract

        In this competitive analysis, I will be evaluating The Baldwin Company’s performance from round 0 through round 5. During this analysis, I will take the decisions made by the members of The Baldwin Company and look at their current strategic position regarding products, market share and financial performance. Next, I will complete a SWOT analysis to assess their current strengths, weaknesses, opportunities, and threats. After that, I will conduct a segment analysis to see what their volume could be, their profit potential and if they can maintain their competitive advantage. Finally, I will attempt to predict their sales and profits for the last round of the simulation.

In the end, I want the reader to have a better view of who The Baldwin Company is, how they arrived at the position they are in now, and how the will maintain a trajectory of success into the future.

Background

The Baldwin Company is managed by five members including Wayne Cawley, Asia Hirschenson, Chineye Okowi, Kayden Schaper and Jarvie Wallace. They all started The Baldwin Company at the same time with the same amount of knowledge as each of its members. They are currently in competition with five other groups including; Andrews, Charlie, Digby, Echo and Ferris in an 8 round Capsim simulation competition.

Strategic Position

Products

Baldwin has operated their company, up to round 5, with three products. These three products include Baker, BakerH, and B_Asia. Baker was the first sensor introduced into the market as a low-tech product with performance and size specifications of 6.3 and 13.6, respectively. In round 1, Baldwin was quick to start producing another new product named BakerH. BakerH started production in round 1 and by round 2 was selling in the high-tech market at a performance of 6.5 and a size of 12.0. The last product to come from the Baldwin Company was B_Asia. As we can see by the Foundation FastTrack, B_Asia was being manufactured in round 2 and began selling the sensor by round 3 in the high-tech market. When B_Asia was released, it had a performance of 6.8 and a size of 12.0.

Since production, the Baldwin has made very minimal changes in respect their product’s performance and sizes. In the table below, we can see the gradual changes in Baldwin’s products with no changes to B_Asia being made.

Market Share

In the high-tech market, Baldwin currently has 10.1% of the market segment with BakerH holding their largest percentage of 6.8%. After BakerH, B_Asia has 3.2%, and Baker holds 0.2% of the total market share for that segment.