The Colourful Corporation and Sustainable Economy

Executive Summary

The aim of this report is to advise and recommend to the executive of Colourful Corporation a future vision and strategy that could be considered for a sustainable Colourful Corporation. This report is to provide guidance by using the available information and theoretical frameworks. This report focuses at three factors, a summary of which is below:

• Economic and the condition for a sustainable economy

• Ecology and sustainability

• Society and corporate social responsibility

Based on findings, it was concluded that:

To boost economy is not the right way in this current situation and it is not the right solution for world’s dilemmas. Sustainable economy is the best answer for these crises. A sustainable economy’s goal is not about to maximize a profit but it is about improvement for the whole function of society includes economic, ecologic and also social areas.

• The aim of economic sustainability is to encourage the possible use of resource which the business operation does not create a negative impact to environment that would possibly lead to ecological problem while the business can still make a profit.

• Sustainability is the ability to maintain a certain status or process in existing systems. As a result, the green economy is the best way to achieve a good business result and prevent damaged environment at the same time.

• The balancing between creating a profit and having social responsibility are equally important in the current situation.

Considering these factors, it is recommended that:

• The Colourful Corporation should develop and follow the idea of sustainable economy in order to maintain company’s profits both in short-term and long-term operation.

• The Colourful Corporation should concentrate at the way company consume energy and use resources to improve it.

• The ecological sustainable practices and the concept of green economy should be adopt by Colourful Corporation, hence it benefits for company and maintain sustainable for environment.

• Renewable energy should be the prior energy that the Colourful Corporation consume at all levels of company operation.

• The Colourful Corporation has to make sure that water development and management are based on a participatory approach, involving users, planners, and policymakers at all levels.

• Waste management should be improved and Colourful Corporation should concern about the waste that company releases from its activities, and make sure that it does not harm environment.

• Corporate social responsibility