The Competition

The Competition

Kotler (2002) defines competitors as, those that satisfy the same customer needs. The market concept of competition identifies who the company’s direct and indirect competitors are by mapping the buyer’s steps in obtaining the product.

During the course of research, the researchers took the following factors into consideration while determining the direct competitors. Since the outlet to be opened, is a restaurant, the competition for the outlet would include restaurants in the vicinity, satisfying the same or similar customer needs.

These include:

 The Fox.

 Rodeo.

 Café Sound of Music.

 Thank God It’s Friday’s.

Fact Sheet Of The Fox

Address : First India Place

Sushant Lok-1

Mehrauli Gurgaon Road

Gurgaon- 122002

Tel: +91 124 2560050 & 56

Location : First India Place

Total Covers : 125

Covers per day : 200

Operating Hours : 12.00 p.m. to 12.00 a.m.

Cuisine : Multi cuisine

Average Cheque : Rs. 500

Clientele : Corporates, Families

Extra Services :

SWOT Analysis Of The Fox.

Parameters Strengths Weakness Opportunities Threats

Location Located in the office building, therefore attracts a lot of corporate clientele. It is away from the main shopping arcade. Lesser chances of restaurants coming up in the building. Competition with the other outlets opened in the malls.

Service/Staff Staff is from the hotel management background. Due to high cover turnover service tends to be slow. Image of the restaurant goes up, as the staff is highly qualified.

Menu Has a wide selection of drinks on the bar menu. Menu is priced high and being a multi cuisine restaurant, variety of dishes in each cuisine tends to get limited. Can specialize further in the bar as they