The Four P‘s in Marketing

Abstract

Each of the four P’s is a variable you control in creating the marketing mix that will attract customers to your business. In this paper, I will provide the depiction of all four steps of marketing to include the basic breakdown and how it refers to the service. I will be examples of the four P’s, and how they relate to both the marketing world and the service I will provide.

The Four P‘s in Marketing:

Marketing your business is about how you intend to satisfy your market’s needs. There are four critical rudiments in marketing your products and business. They are the four P’s of marketing.

1. Product - The right product to satisfy the needs of your target customer.

2. Price - The right product offered at the right price.

3. Place - The right product at the right price available in the right place to be bought by customers, and

4. Promotion - Informing potential customers of the availability of the product, its price and its place.

I chose to render a 24-hour daycare. Where all classrooms will be under an accessible surveillance at all times via the internet. At any time, you can log onto the daycare’s website, enter in your child’s pin number, and be able to see the entire class. Not only will this be a peace of mind for all parents, but it will also allow the parents to observe their children’s behavior. You hear of so many stories about child neglect, child abuse, and even children being aggressive and or ill mannered. A surveillance classroom provides a comfort zone for both parents and staff. Daily archives will be kept, in the case of an incident occurring or simply for the parent’s peace of mind. Why a 24-hour daycare? Some jobs require a constant 24 hr workday, just to name a few of those occupations are nurses, police officers, waiters, and paramedics. Being able to monitor your children through the night, while still at work, helps put an ease to ensuring their children are in perfectly good hands.

I live in the small town called Leesburg, Ga. The adjoining town is Albany, Ga, which is a military town with one Marine Corps bases as well as a Mars, Miller Brewing and Proctor Gamble Plant. Within Albany and Leesburg, there are two hospitals, 3 fire departments, 2 police stations, I female prison facility and a male prison facility. What does that mean for both the community and me? A wonderful opportunity! These businesses are open around the clock. I researched and there is not a 24-hour daycare within a 2-hour drive. If you are getting off work at 3:00am, I am sure you would not want to drive 2-hours to pick up your child. I drove around and looked for buildings that are for sale or for