The Golden Arch Hotel Case Study

The Golden Arch Hotel

Case study

Sandy Chien 3HE4[pic 1][pic 2]

Mandy 3HE4

Brooks 3HE3

Bithia 3HE3

Table of Contents

1. Questions Allocation        3

2. Introduction        3

3. The additional 3 Ps of Marketing        4

3.1 People        4

3.2 Process        4

3.3 Physical Evidence        5

4. The PEST analysis        7

4.1 Political and Regulatory Environment        7

4.2 Economic Environment        7

4.3 Sociocultural Environment        8

4.4 Technological Environment        9

5. The SWOT Analysis        10

5.1 Strength        10

5.2 Weakness        10

5.3 Opportunity        11

5.4 Threat        11

6. Value        13

6.1 Problem A        13

6.2 Problem B        13

6.3 Problem C        14

6.4 Summary        14

7. Conclusion        16

8. Refrence        17

8.1 Article Reference        17

8.2 Internet Reference        17

1. Questions Allocation

1. Additional marketing 3Ps, answered by Pei-Shan Chien 3HE4

2. PEST analysis, answered by Mandy

3. SWOT analysis, answered by Bithia

4. Value orientation, answered by Brooks

2. Introduction

Since 2001, McDonald’s Corporation had opened hotels in Switzerland, which follows the spirit of McDonalds’s hospitality philosophy (Michel, 2005, p1). McDonald’s Corporation have done a great job in fast food industry, however, seems most of people doubt their services quality and overall performance in hotel industry. This report is going to provide you the critical evaluation in the parts of the additional 3Ps of the service marketing to explain the importance of the each characteristic can impact in the Golden Arch Hotel. The PEST analysis will provide you the environment condition where you business is operating. The SWOT analysis is going to show you how Golden Arch Hotel competes with other hotels. According to theory the value of the Corporation will also be analyzed in the report.