The Senseband - Marketing Plan

The SenseBand

Marketing Report

Mark 201 – Section E

Presented to:

Professor Elmira Osouli

By:

Lemmie Lorin Anthonippillai 26458750

Anna Baklanova 26309720

Nina Buffone 27430736

Thanusha Nallaiah 27209037

Concordia University

04/14/2015

Table of Contents

Identification of New Product/Service Ideas: Sources ............ page 3

Introduction of The SenseBand ……………………………... page 3

Macro Environment …………………………………………. page 3 - 6

Segmentation ………………………………………………... page 6 – 8

Secondary Data & Sales Potential …………………………... page 8 - 10

Marketing Mix ………………………………………………. page 10 – 12

Bibliography ………………………………………………… page 13

Appendices ………………………………………………….. page 14 - 16

Identification of New Product/Service Ideas: Sources

http://www.mintel.com/global-new-products-database

Miltel, a market intelligence agency, had developed Global New Product intelligence Database (GNPD) that monitors product innovation and retail success in consumer packaged goods markets worldwide. This agency allows identify the markets that these innovative products have reached, as well as their development. Global New Products Database clients are major manufacturers, retailers, suppliers and agencies that compose 90% of the leading companies worldwide, that allows the agency to analyze and categorise everything about new products, from ingredients to innovation, promotion to packaging.  [View appendix E]

http://trendwatching.com

Established in 2002, Trend Marketing is a network of market analysts based in London, Sao Paulo, Singapore and Lagos, that combine data, qualitative insights from experts and/or local spotters and real-world innovation examples in order to can identify similarities and differences across regions, industries and demographics, and capture promising consumer trends as they start to emerge. [View appendix F]

The SenseBand

The SenseBand is a waterproof, adjustable band that fastens around the body (similar to a money belt), and provides non-verbal, pulsating GPS navigation.  The SenseBand encompasses a vibrating feature that vibrate either in front, back, left, or right, as well as Northeast, Southeast, Southwest, and Northwest.  This allows the wearer to be directed as they walk, without the inconvenience of following a map or screen.