The Sequence of Stages That Individuals and Firms Go Through in the Process of Accepting New Products

The sequence of stages that individuals and firms go through in the process of accepting new products. The first step is (1) becoming aware of the new product, Most of KJH’s customers are attracted through a presence at the annual Hannover Fair, which is the world’s leading showcase for industrial technology, in addition to the Hannover Fair, KJH has a presence in several domestic trade fairs in China, by doing these, customers can be aware of KJH and KJH can also figure out the most beneficial and valuable customers and also there general requirements.

(2) seeking information about it, unlike other machine company,the main objective of KJH is to be internationally recognised as a small player in the field of manufacturing precision instruments that satisfies customer needs with every order, but not necessarily an internationally recognised company. In other words, KJH tried position itself as a customer centered manufacturer, according to various international customers’ specifiction and making detailed designing and production plans, focusing on the design and manufacturing of drive and transmission technology based on specific customers from domestic or overseas,all of these need of information researching.

(3) developing favorable attitudes towards it products, generally, the Kinetek Group competes in a number of diversified industrial products markets and concentrated on customers of these fields, moreover, it manufactures a range of precision instruments for industrial application, and assists its customers to design special machines or devices that improve productivity, reduce cost or increase quality. the design ownership remains with its customers, KJH only designs the process of manufacturing, simply speaking, the customer defines the materials and specifications, while KJH sources the material and builds to specification. By developing favorable attitudes of the products for different customers is crucial for KJH as it positioning