The Study of Tesco

The bonus points promotion synergizes is very successful in the world.

This scheme is covering many kinds of customers. They are offering their customers quality products at the lowest prices and putting local people in their business strategies. They also came under the working class, who though had money, had less time on their hands.

Furthermore, Tesco’s product categories is very range. They understood the basic needs of customers. The most important aspects is food and clothing. In recent years, people is arising the attention for health aspects. Tesco provide a one-stop service in it. They have nutricentre, health & wellbeing.

Moreover, they also have a stragies between the relationship of site and online shopping industry. To increase sales, the logical decision would be to increase the number of stores, where customers can come to the nearest outlet and shop. However, this would involve a lot of money. Online shopping was the other option. Since a majority of people own their smartphones, Tesco decided to come up with something unique. They decided to take the store to the customers instead of came up with a completely unique online shopping experience by introducing the Virtual Store.

For the price competitiveness, they provide three schemes to attract the customer’s attention. The scheme is listed as below. They are “Price Down”, “Price Promise” and “Delivery Saver”. Every customer will want to buy their products at the lowest price.

By shopping online with Tesco and using the Clubcard to its full extent you are giving the customers access to a huge range of benefits.

The advantages will be listed as below.

•Cheaper prices. Tescos Price Check tool lets you see if Tesco really is giving you the cheapest prices on over 10,000 products.

•1 Tesco Clubcard Point for every £1 Spent

•Up to 4X the value of your points with Tesco Vouchers

•Clubs to keep you up to date on the latest news and deals on what matters to you

•Choose your delivery time to the hour, no more waiting around all afternoon for a delivery which may never arrive.

•Choose from literally 10's of thousands of the cheapest household goods and groceries in the UK

As 1 Tesco Clubcard Point for every £1 Spent, the customers may buy their products as their cheapest price. It also attract many customers to buy the products via Tesco internet store.

They also provide the special offers for the club members. When the customers receive vouchers from Tesco, they will usually receive some other vouchers which will allow them to get extra points