Tivo

CASE : TiVo

Company : TiVo

Consumers : Mainly married couple falling in age group 25-54 and earning more than $100k.

Competitors:  Microsoft ‘s Ultimate TV, ReplayTV, Direct TV

Context : TiVo wants to increase its customer base and its brand value for which company has followed various surveys.

Analysis :

From Different Exhibits:

Exhibit 1: There is continuous increase in TiVo subscribers over the period of time (quarterly). Average Quarterly % increase in the number of total subscribers = 315.8% with starting of 1000 customers.

Exhibit 2 :- Expenditure on sales and marketing(OCT-00 TO JAN01) increased the revenue of company.

Exhibit 3 :-   Customer are influenced about company  by company website and TV ad but they are more influenced by other people.

Exhibit 4 :-    Customer likes Recording, season passes, and and trick play features of TiVo.

Exhibit 5  :-     Mainly married couple falling in age group 25-54 with earning more than $100k are liking TiVo.

Exhibit 6  :-     TiVo users have their interests technology and travelling.

Exhibit 7  :-     Customers of all age groups likes the features of TiVo and they are more satisfied with TiVo technology and ease of use.

Exhibit 8  :-    Customer give more than 50% preference to TiVo as compared to other electronics goods are concerned except microwave and mobiles.   

Exhibit 7 hypothesis is important because it gives a view of people lifestyle impact of TiVo. It gives a view of different age group people about TiVo and what are the features of TiVo that they are liking and what they want from TiVo to incorporate in their product.