To Compare the Sales Forecasting Techniques and Analyze Sales Forecasting Using the Demand Function for Any Product in the Market

PROJECT REPORT ON

SALES FORECASTING

FOR UK SOFTDRINKS MARKET

BY GROUP 3

EMBA-MS 2013-2015

GROUP MEMBERS:

DHINESH J

SIRIKONDA KIRAN KUMAR

RANJANI N

VISHWESHA

INDEX

1. TOPIC 3

2. INTRODUCTION 3

3. ESTIMATING THE DEMAND FUNCTION 4

4. REGRESSION

5. ANALYSIS

6. CONCLUSION

INTRODUCTION

The given topic for the assignment is – "to compare the Sales forecasting techniques and analyze sales forecasting using the demand function for any product in the market".

Based on the internal discussion the group has decided to study the trend for the UK soft-drink market, analyze and compare the sales forecasting using the demand function for the following products,

a. Bottled Water

b. Soft Drinks

c. Carbonate Drinks

All price information has been adjusted for inflation using UK CPI (Consumer Price Index)

REFERENCES

The following are the data references/sources used in this assignment,

a. 2012 UK Soft-Drink report :

Source : British Soft-Drink Association - www.britishsoftdrinks.com

(a copy of the same is packaged with the assignment)

b. UK CPI (Consumer Price Index) :

Source : Office for National Statistics, Government of UK

(a copy of the same is packaged with the assignment)

INTRODUCTION

UK is a highly developed country with highly dynamic groups of consumers for markets on foods and soft drinks consumers. Soft drinks market in Europe has got its high potential for growth in this area owing to its purpose to serve all levels of human societies. Soft drinks and its substitutes fall under the consumables category. It has its potential demand across the people of varied financial background. This is a product which