Topshop History

TopShop is a British multinational retailer which specialises in fashion clothing, shoes, make-up and acessories.TopShop started in 1964 in the basement of Peter Robinson as “Peter Robinsons TopShop” a youthful fashion brand within the Sheffield branch of defunct British department store chain. TopShop is a part of the long standing retail force of the arcadia group which wholly is owned by Sir Philip Green which also includes burton, Dorothy Perkins and miss Selfridge.

TopShop has around 440 shops across 33 countries and online operations in a number of markets. The first standalone TopShop store opened in 1974.Topman was created as a spin off brand to cater for male customers and is now running as a separate chain although some stores are co-located. TopShop Oxford street circus in the UK is the largest fashion store in the world. www.topshop.com

TopShop has a range of different products they caters for petit girls and tall girls that find it difficult to fit into average length clothes, they have a number of collections such as their mainline, boutique, designer, unique,premuim and emerge. There cool-girl aesthetic is all about mixing up styles With one eye on the catwalk and the other firmly on street style, their seasonal collections are ideal for creating beautifully individual looks. TopShop are the only high street brand to show on schedule at London Fashion Week and their in-house design team work all year round to produce a collection of pieces worthy of the catwalk. From Cruella de Ville and woodland critters to outer space and Cleopatra, their sources of inspiration abound and each season is a sartorial surprise. There collaborations with the industry’s hottest designers have become legendary and a cause for much style celebration! They have collaborated on collections with the likes of Kate moss, Christopher Kane, Celia Birtwell, David Koma and Marios Schwab to bring pieces inspired by the catwalk and made for our wardrobes.

As they have discovered TopShop has a very diverse customer profile especially because their customers start at a very young age. When TopShop first launched in the 1960’s it was mainly targeting women aged 13-25 but now there is something for early teens to fifty something women. TopShop appeals to students, professionals, fashion taste makers and high profile celebrities.

The TopShop customer is someone that enjoys the hustle and bustle of a busy store with a lot of sensory influences.