Tourism Case

Introduction

The following is a paper on the tourism industry of Saskatoon. This paper will discuss the management system in which Saskatoon delivers its tourism information and the city’s wonderful outdoors attractions such as snowmobiling and boating. This paper also includes many destination statistics and some positive and negative variables affecting the economy and the interprovincial tourism sector of the city.

Managing and encouraging tourism in Saskatoon

Tourism Saskatoon is responsible for supporting and providing marketing services for the Saskatoon region (Tourism Saskatoon). The organization is not-for-profit and consists of 15 board members, many of which are part time and workers with the organization and hold other positions at companies including The University of Saskatchewan and the Potash Corporation. The mission statement of Tourism Saskatoon is as follows:

“We are greater Saskatoon’s destination management organization, expanding our economy through tourism. “ (Tourism Saskatoon)

As well as marketing services, the roles and responsibilities of Tourism Saskatoon include providing appropriate business services for the city as well. Road maps, accommodation information, brochures, group tours, bid preparation and convention planning are all examples of the business services the organization provides (Tourism Saskatoon).

Saskatoon and its Main Attractions

The city of Saskatoon is not like your usual destination hot spot. The city has built its tourism sector around its rich history and culture with many galleries, museums, parks and cultural centres. The province of Saskatchewan provides statistics on visitors and their attraction destinations. Over 1.6 million visitors come to Saskatchewan for outdoor experiences compared to only 800,000 for cultural and heritage reasons (The Encyclopedia of Saskatchewan). For this reason, outdoor experiences will be the main focus of this paper. These types of activities are can also be considered repeat activities unlike museums and galleries in which visitors may only attend the one time. Organizations like Tourism Saskatoon may use marketing techniques aimed both of these areas to help promote activity in the other.

Whether it is for visitors, locals, or both, Saskatoon has many activities to offer all year round. Some of these activities include: road trips (site seeing), snowmobiling, skiing, golf, boating, camping and fishing (Tourism Saskatchewan). First, it is important to understand where these people are coming from to perform these wonderful activities.

This type of information will help organizations like Tourism Saskatoon to identify target markets and properly developed the marketing strategies necessary to help use tourism as an economic tool. Residents of Saskatchewan account for 93% of travels