Tv Add Case

Executive Summary

The following is a marketing plan developed for ethical use of visual media in advertising products. The book is instructional that it guides advertising agencies, companies and other parties involved in media on how to introduce or promote products in an acceptable and ethical way. It teaches what moral and policy questions are being raised by the advancement of information sharing technologies. What would constitute a fair information sharing practice between citizens and media? With the popularity of television as a medium in promoting products and services being sold commercially, it is often abused. Oftentimes, advertisements are being exaggerated and products are misinterpreted. In this book, the reader will be able to learn how to properly use words, symbols and themes in advertising products or services.

Promotion

Information ethics has been defined as "the branch of ethics that focuses on the relationship between the creation, organization, dissemination, and use of information, and the ethical standards and moral codes governing human conduct in society".It provides a critical framework for considering moral issues concerning informational privacy, moral agency (e.g. whether artificial agents may be moral), new environmental issues, problems arising from the life-cycle (creation, collection, recording, distribution, processing, etc.) of information (especially ownership and copyright, digital divide, and digital rights). Information ethics is related to the fields of computer ethics and the philosophy of information.

TV ADD++primarily tackles the promotional strategy of Cobra energy drink in visual media. Cobra energy drink is known to be one of the leading energy drinks in the Philippine market during these days. When it first came out through TV Ad, the theme was to look at Cobra as a very powerful energy drink that when you drink