Ubisoft Workshop - Strategic Management

Ubisoft Workshop - Strategic Management

01/03/2010

Index

1- The video game industry (hardware and software) 3

2- Porter's 5+1 forces analysis 5

3- Ubisoft history 7

4- Main products 8

5- Main competitors 10

6- General information about Ubisoft 12

7- Key Success Factors 13

8- Value Chain 14

9- SWOT Analysis 16

10- Recommandations 17

11- Sources 18

1- The video game industry (hardware and software)

The industry of the video game has been evolving rapidly during all its existence. We could set its very beginning in the fifties, but then, not as a hobby as we conceive it today, but as scientific develop. In 1.952 A.S. Douglas created the video game Noughs and crosses. This game worked in a huge computer sited in Cambridge University, being this video game his doctoral performance. Six years later, in 1.958, the American engineer William A. Wigginbotham, who work actively in the Manhattan project, created the first US video game (the first of lots). It was a tennis video game that was exposed in the Brookhaven National Laboratory, in New York. In 1.962, Steven Russel, engineer from MIT created Spacewar!, which worked in a gigantic Computer. In 1.972, Magnavox began the selling of the Odyssey, the first home console, created by the engineer Ralph H. Baer, who became the "the father of the video games". In 1.976, Atari, then a little and young enterprise launched the Atari 2.600, the first multi-game console. Atari will become later one of the main players in the video game industry. In 1.979 four Atari employees got out of the company to create Activision, who became the first enterprise dedicated exclusively to the programming of video games, not having presence in the hardware segment of this industry.

In the eighties, the video game industry was little by little shaping itself. The Japanese Namco and Nintendo were already operating in the marking. Nintendo released in 1981 the first version of one of the most successful games in the history, Mario. Microsoft united the industry creating Flight Simulator in 1982. Two years later Nintendo introduced in Japan the very successful console Famicom. In 1985 the mathematician Alexey Pajitnov developed Tetris, which was not successful firstly but will arise with time in one of the most known video games and in a paradigm of the spread-known video games.