Understanding Shrm at Itc
Autor: Antonio • March 8, 2011 • Study Guide • 1,611 Words (7 Pages) • 2,158 Views
Understanding SHRM at ITC
HRM Case study
12/12/2010
Submitted By
Abhrajit Sett, Roll 140
Vishal Thakkar, Roll 154
Theme:
Achieve a sustained competitive advantage in the business environment companies must align their human resource strategies with the business strategies of the company.
Sub Theme:
Map the current HR policies using VRIO framework.
Objective:
This strategic alignment between Strategic Competitive Advantage and HRM will give the company a futuristic visioning towards the growth of the company and the ability to adapt itself to the contingencies emerging in the future.
Prior Practices:
Large size of company covering various countries, regions, cultures and people. This could often lead to conflicting interests and ambiguity in designing strategy.
Approach/Methods:
VRIO framework is resource-based view or an economic tool used to determine the strategic resources available to a firm. The fundamental principle of this approach is that competitive advantage of a firm lies primarily in the application of the bundle of valuable resources at the firm's disposal
Results/Insights:
Employee engagement at the executive level are a powerful tool to collect potential data required to link up SCA and HRM .
• Implications to Community/Industry:
Benefit to stakeholders, employees of the company as well as the government and map the future goals of tobacco section of ITC
Value to the Theme: NA
Keywords:
Tobacco Industry, VRIO Framework, Strategic HRM, SCA
ITC Limited
Company Profile:
ITC is one of India's foremost private sector companies and has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. It has also entered into the life style retailing business with the lunch of the "Wills Sports" range of relaxed wear.
ITC has a market capitalization of around US $ 4 billion and a turnover of
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