Walmart Case Study

It reveals that the Marcos Samaha, president of the company in the country The executive said that sales in August and September is already "much better" than it was possible to predict from the analyzes of economists in previous months. The supermarket is optimistic about the high consumption at the end of the year, especially in lines like nutrition, hygiene and personal care. After closing the first half with growth of 12.3% in total sales compared to the same period of 2011, Walmart Brazil expects a more robust performance in the second half of 2012.

According to the executive, the electronics and appliances, which have higher added value and depend on funding, have more moderate high. Still, the overall rate of expansion in the second half remains close to the first, the network will close the year with performance well above that of 2011, when sales in the country increased by 5%, to almost $ 23.5 billion. The average ticket is also on the rise. In the second quarter had risen 6.5% over the same period of 2011.

The retailer expects to end the year with about 550 shops of all flags in the country (Walmart, Big, National Maxxi Wholesale, Sam's Club, Bompreço, Hiper Bompreco, Mercadorama and Every Day). In 2011 the network grew from 479 to 521 units (today 534), but the number of points that are still open in 2012 and are already under construction for opening in early 2013 reaches 50, Samaha said, you did yesterday (26/9) lecture at Federasul (Federation of Trade Associations of Rio Grande do Sul).

The investment will total U.S. $ 1.3 billion in Brazil this year, or $ 100 million more than was applied in 2011, including further reforms of shops, construction of distribution centers and computing. The budget for next year has not yet been closed, but the focus will be more towards technology than for physical expansion.

promoted aggressive pricing in line items, appliances and computer under its "Mexico has the hours counted" in 700 stores formats Bodega Aurrera, Sam's Club and Walmart.