Washburn

1.)

Factors that re most likely to affect demand for the lines of Washburn guitars

(a) Bought by a first tine guitar buyer.

Price is the main factor for the 1st time guitar buyer. Because this is a competitive industry there are many products that are comparable. Price reduction can raise the demand for the Washburn Guitars. Buyers are able to buy at other guitar shops and find similar deals. This kind of product has a higher price elasticity or price sensitivity.

Brand Name is another major factor for a 1st time guitar buyer. A brand name in most cases presents good service, product quality, and trusted reputation.

Trends can affect the demand. If there were a major story that was produced into a major motion picture abut guitar players it could boost the popularity of guitar playing this the sales would rise.

Tastes also affect the sale of a guitar. A consumer may have a preference in the guitar they buy0 acoustic versus electric or color, style, right hand or left handed.

Income level may also affect the sales of guitars. People of different income levels may seek out more expensive or less expensive guitars. The amount of disposable income a person has will most likely affect where and what guitar they will buy.

(b)- Factors that are most likely to affect the demand bought by a sophisticated musician who wants a signature model are:

Brands will affect these buyers. The brands prestige and what famous musicians may also prefer the brand can affect the demand by these buyers.

Quality, a premium quality can include its craftsmanship, design, look or feel, material, sound quality are the most important factors affecting demand.

Price inelasticity since the product is a one of a kind. It can’t