We Have Used the 4 P’s

We have used the 4 p’s: Product, Price, Place and Promotion as this will allow us to work out how we can attract potential students it also acts as an overview of our project as a whole.

The product that we will be offering is a new, business focused masters degree which can be completed within one year. Within academia, the market is becoming increasing saturated with people who have undergraduate degrees therefore it is becoming more popular for students to consider carrying out a masters degrees to get themselves ahead. The chancellor has now introduced that students can get up to £10,000 in loan for postgraduate studying. As stated by the financial times the scheme which will begin in 2016-17 is expected to cost less then 1.5 billion in the first 4 years and benefit 40,000 students. It is projected to bring in an extra 10,000 people into postgraduate study.

Moving onto price, based on looking at a range of persons competitors and what prices they charge for their masters courses we recommend charging around £10,000. As mentioned perviously the chancellor now introducing that students can get up to £10,000 in loans of postgraduate studying. it will attract more people to carry out a masters course as they don't need the funds up front. There will also be some scholarships which could be offered to some students lowering the price and therefore attracting more students. Within 3 years this could generate profits of £4.5 million.

Place, Pearson college is within the heart of London which is the capital of business in the UK it is the also the only place to offer education within a FTSE 100 hundred company. To study business within this environment is beneficial for students in terms with its culture. So this will be Pearson College’s USP when offering the masters course to potential students above other institutions.

Finally for the promotion of the masters course we advocate that pearson college takes it undergraduate students to UCAS fairs and get then talking to other potential students and they will be able to relate to each other and give them a sense of trust to encourage them to sign up to the course. We also suggest advertising in both the guardian and financial times to attract potential students as well as using display and search marking as these can really capture the target audience that pearson college is looking to reach with potential business students. In addition to this it will be good to keep active on social sites such as twitter, facebook and LinkedIn and is the online community for business professionals. All of this this will also support the brand identity of pearson.