Weight Watchers International, Inc.

CASE 7: WEIGHT WATCHERS INTERNATIONAL, INC.

DATE PROGRAM OBJECTIVES DETAILS

Nov, 2010 Introduced New PointsPlus System. To encouraged people to eat a wide variety of healthy foods.

It replaced old calorie-counting system by considering where the calories came from. Even though calories still counted, PointsPlus encouraged people to eat a wide variety of healthy foods – split between 3 meals + snacks within an individualized calorie level.

2013 360 Degree Program. Points Plus Program with a 21st Century Makeover. Monitoring the amount of carbohydrates, fats, fiber and proteins in the food choices people make on daily basis.

Feb, 2015 All You Can Eat. Help with the Hard Part. To help people deal with an environment that sometimes sabotages the decision to lose weight.

Feb 14, 2015 Lose 10 lbs. on us. To boost membership. Who lost at least 10 pounds within two months would receive a refund of two months’ membership fee.

INTRODUCTION

Weight Watchers International, Inc. is the world’s leading provider of weight management services.

Globally, operating through a network of company owned and franchise operations.

Weight Watchers holds more than 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavioral modification and physical activity.

Weight Watchers provides innovative, digital weight management products through its website, mobile sites and apps. It is a leading provider of digital weight management products in the world.

In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

Weight Watchers provides the services for weight reduction planning, treatment and supervision, consultation services and provision of information in the fields of weight reduction, weight control, nutrition and fitness.

HISTORY & EXPANSION

Philosophy of Weight Watchers: “Anyone could be given a ‘diet’ but the group and social setting of ‘talk therapy’ was the true component not only to losing weight but also to keeping it off”.

SWOT ANALYSIS

Strengths:

Leading market position: Weight Watchers had consistently earned the highest overall rating because of its nutritionally based diet, weekly meetings and weigh-ins for behavioral support.

Strengths:

Loyal consumer base: Weight